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This is an excerpt from the Journal of Brand Management, the latest edition of which has been edited by Robert Jones, head of new thinking at Wolff Olins and visiting professor at UEA. As a special offer to the Wolff Olins community, the publisher is offering free access to…
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DIY project du jour:
Shoe box + toilet paper tubes (and/or paper towel tube pieces) = storage for pens and other office/art supplies
(via Aunt Peaches)
More paper tube repurposing ideas: here.
Now this is a great idea!
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SHOP might be the coolest magazine that until recently i had never heard of. Published in 90 editions across 28 countries, it’s a high end guide to the best shopping destinations in the world.
But why it’s cool is that they get the BEST illustrators for their covers (and obviously this post lets you know they were kind enough to ask me to join those ranks). They are even good enough to put a collection of all of them online here. I suggest that you have a quick look at mine above (abridged version: alpine, skier, dynamic, etc) and then get busy looking at all this art by Jack Hughes, Paul Blow, Pietari Posti and the rest (i just realised as i was scrolling through they even have some Jason Brooks, who was a huge influence on me when i was starting out - i do love some Jason Brooks).
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Really good brand books

The other day, our Twitter follower @rrchrdd asked for some reading tips. We asked around the office, but sourced an answer we can’t shrink to 140 characters.
This post is for Richard, and anyone else who’s interested:
Debbie Millman, The Brand Bible

John Berger, Ways of Seeing, Chapter 7

Eric Roscam Abbing, Brand-driven Innovation

and then of course, our very own Robert Jones, The Big Idea

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Great idea by SNCF’s agency, TBWA Paris, interactive time travel to advertise the new quick link between Lyon and Brussels
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The Scariest and Most Thrilling Bungee Jumps | Victoria Falls, Zimbabwe
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The All New Microsoft.com web design.
Read about the thought process behind this amazingly clean design project.
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From EOps, a messenger bag made of rPET fabric itself made from 35 plastic bottles. Part of a capsule collection that also includes earbuds and a backpack, all made with a healthy quantity of recycled rPET plastic water bottles.
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Last week, Boutique Sport was lucky enough to be invited to the opening of Wimbledon’s brand new spinning studio, Pedal Studio.
If you are looking for a spinning class with the use of weights or full of jerky seated press ups, then this perhaps isn’t the class for you. As we found out, Pedal…
Please do not reproduce without the expressed written consent of John Pears.












